Everything on one page
A page that lists plumbing, gas fitting and hot water repairs together matches none of them well. A page for each job and each suburb matches what people type.
SEO for tradies
SEO for tradies: show up when someone needs a job done
Local SEO for plumbers, electricians, roofers and other trades, built around the suburbs you work in and the jobs you want more of.
When a hot water system fails or a power point sparks, nobody browses. They type the trade, the suburb and often the word emergency, then call someone near the top of the map or the first few results. SEO for tradies is the work of being one of those names for the jobs you want.
It rests on three things: a website with a page for each job and suburb, a Google Business Profile that is verified and kept active, and the optimisation that connects them. Our SEO service does the third, and it starts on the Reach plan. The first two are part of every plan, and the websites for tradies page covers the site side.
Book a free callWhy tradies stay hidden
These are the usual reasons a trade business stays out of the results.
Services without suburbs
Trade work is local. A site that never names the suburbs you drive to gives Google little reason to show it to someone in them.
A thin map listing
A profile with the wrong category, no photos and no posts loses to a competitor who keeps theirs active. Reviews count here too, and most happy customers never think to leave one.
Lead sites own the searches
Directories and lead marketplaces compete for the same searches, and they charge per lead. When your own site ranks, enquiries arrive without that fee.
What we do
The SEO work is set up around jobs and suburbs, then built up over the months.
Keyword and competitor research
We find the job and suburb searches that fit your trade and see who ranks for them today.
Job and suburb pages
Titles, headings and internal links are tuned so each page is clear about one job in one place. The Foundation plan already includes a page for every service and suburb, and SEO builds on those.
The Google profile
Your profile is claimed, verified and fully optimised from the first month. On Reach it also gets weekly posts, a review request system and local directory listings kept consistent.
Ongoing work on Growth
A weekly blog post answers what customers search before they ring, link building strengthens the whole site and rank tracking shows movement. A monthly strategy call keeps priorities straight.
Trade by trade
Search patterns differ by trade. Plumbing leans on urgency, so emergency and after-hours terms matter and your profile hours need to be right. Electrical work splits into jobs such as switchboards, safety inspections and new circuits, and people search for each one separately. Roofing and painting are bought after a look at past work, so project pages by suburb do more of the selling.
What is included
Reach covers everything in Foundation, plus SEO.
- Search engine optimisation across your job and suburb pages
- Keyword and competitor research
- On-page and technical SEO
- Google Business Profile claimed, verified and fully optimised
- Weekly posts to your Google profile
- A review request system, so happy customers actually leave one
- Local directory listings built and kept consistent
- A monthly report
Plans and pricing
SEO starts on Reach. Pick the plan that matches how crowded your trade is.
Foundation: A$297 a month
The site and a verified Google profile, without SEO. A good start if you have no website.
Reach: A$597 a month
Adds SEO, weekly profile posts, directory listings and the review request system.
Growth: A$1,197 a month
For competitive trades and areas: a weekly blog post, link building, rank tracking and a monthly strategy call on top of Reach.
No setup fee, no contract. See the full list on the pricing page.
The services behind this
Search EngineOptimisation
Learn more
Google BusinessProfile
Learn moreSEO for tradies: common questions
What is SEO for tradies?
It is the work of getting a trade business to appear in Google when people search for a job near them. It covers the pages on your site, your Google Business Profile and the signals that tell Google you are relevant for each suburb.
How much does SEO for a tradie cost?
SEO is included from the Reach plan at A$597 a month. Growth is A$1,197 a month. There is no setup fee, no contract and you can cancel anytime.
How long until I see results?
SEO builds over time and Google decides positions, so we do not promise a date. On Reach and Growth, if you do not see measurable ranking growth in 60 to 90 days, your next month is free.
Is the Google Business Profile part of SEO?
It is a big part of local SEO, and it is in every plan. We claim, verify and optimise it, then add weekly posts and a review request system on Reach.
Do you do link building?
Link building is part of the Growth plan. On Foundation and Reach it is an add-on we quote separately, based on your industry and competition.
Related pages
Want to rank for your suburbs?
Book a free call and we will look at the searches in your trade and area, and what SEO would involve.