Collections that say nothing
A category page with a grid of products and no introduction gives Google little to work with. A short, useful description and a heading that matches the search term help shoppers and rankings.
Ecommerce SEO
Ecommerce SEO agency for Australian online stores
SEO for Shopify and other online stores, covering collection pages, product pages and the content that brings shoppers in before they buy.
An online store competes on two fronts. Category pages have to rank for what shoppers type before they know a brand, and product pages have to hold up against marketplaces and larger retailers. Ecommerce SEO improves both, so more of your traffic arrives without paying for each click.
We are a Melbourne agency working with businesses across Australia. Ecommerce SEO is one use of our SEO service, and it sits alongside Meta Ads and Google Ads for stores. We offer Shopify SEO services, and the same approach works on other platforms.
Book a free callCommon store problems
Most online stores carry some version of these four.
Duplicate and near-duplicate URLs
Filters, sort orders, tags and variants can create many addresses for the same products. Shopify, for example, can serve a product under its collection path as well as its main address, so canonical tags and internal links need checking.
Product pages copied from the supplier
When many stores publish the same manufacturer description, none gives Google a reason to prefer it. Original descriptions, sizing and shipping details and answers to common questions set a page apart.
Nothing for the research stage
Many shoppers compare options before they search for a brand or product name. Buying guides and comparison articles reach them early and link through to the products.
What we do
The work follows how shoppers search your category.
Audit and keyword research
We start with the terms shoppers use for your collections and products, and who ranks for them now. Search Console is set up so we can see which pages earn clicks.
On-page and technical SEO
Titles, headings, descriptions, internal links, site structure and technical fixes across collection and product pages, with structured data where it applies.
Content that supports the catalogue
On Growth, a weekly blog post is written for what your customers search before they buy: buying guides, comparisons and how-to articles that link to the right collections.
Reporting you can read
A monthly report covers what changed and what comes next. Growth adds rank tracking and a monthly strategy call.
Shopify and other platforms
Shopify fixes some of your URL structure, including the /collections/ and /products/ prefixes, so the gains come from titles, copy, internal links and how collections are organised. We work within what your platform allows and tell you where a setting limits the result.
Our portfolio has two ecommerce demo builds, Rally Republic and ebagify. They are concept builds, not client stores. ebagify, a B2B packaging store, shows spec-led product pages and buying guides written for pre-purchase searches. You can see both on the portfolio page.
What is included
Ecommerce SEO starts on Reach. Growth adds the content and link work.
- Search engine optimisation across your site (Reach and Growth)
- Keyword and competitor research
- On-page and technical SEO
- Internal linking and site structure
- Google Search Console setup
- A weekly blog post written for pre-purchase searches (Growth)
- Link building to strengthen the whole site (Growth)
- Conversion work on the pages that get the traffic (Growth)
- Rank tracking and a monthly strategy call (Growth)
Plans and pricing
The plans are written with local businesses in mind, so we confirm on the call what applies to a store.
Foundation: A$297 a month
Includes no SEO and is rarely the right fit for a store. Items such as suburb pages matter less for a shop that ships nationally.
Reach: A$597 a month
The entry point for ecommerce SEO. It adds search engine optimisation to the website and Google profile work.
Growth: A$1,197 a month
For stores in competitive categories, where the weekly content, link building and conversion work on busy pages are worth paying for.
No setup fee, no contract. See the full list on the pricing page.
The services behind this
Ecommerce SEO agency: common questions
What does an ecommerce SEO agency do?
It improves how a store appears in search results. That means researching what shoppers search, fixing technical problems, improving collection and product pages, building content and reporting on the results each month.
Do you offer Shopify SEO services?
Yes. We work on the titles, descriptions, headings, internal links and settings that Shopify lets you control, and we flag the points where its structure sets a limit.
How much does ecommerce SEO cost?
SEO is included from the Reach plan at A$597 a month. Growth is A$1,197 a month and adds a weekly blog post, link building, conversion work and rank tracking. There is no setup fee and no contract.
Do you run Meta Ads and Google Ads for stores too?
Yes. Meta Ads is our ecommerce service, and Google Ads covers local and ecommerce businesses. Ads can bring in sales while SEO builds, and we can plan the two together.
Do you work with stores outside Melbourne?
Yes. We are based in Melbourne and work with businesses right across Australia, remotely, so where you are makes no difference to what you pay.
Related pages
Ready to grow organic sales?
Book a free call and we will look at your store, your category and what SEO would involve.