Digital marketing for tradies

Marketing for tradies in Australia, from website to Google Maps

What a trade business needs to be found and called online, from the website to Google Maps to paid search, for one monthly fee.

Marketing for tradies comes down to three steps. A customer needs to find you, believe you are real and reach you in one tap. Each piece of digital marketing we offer maps to one of those.

We are a Melbourne agency working with home service businesses across Australia. Below is how the pieces fit, in the order most trades should tackle them, with a page for each.

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Where it goes wrong

Trade businesses usually get stuck in one of these places.

Renting leads instead of building assets

Lead marketplaces and pay-per-lead directories send enquiries while you pay and stop when you stop. A website, a verified Google profile and your own rankings stay with you.

Relying on word of mouth alone

Referrals help, but they rarely fill a quiet season. A referred customer often looks you up before calling, so what they find still matters.

A Facebook page doing a website's job

A page is quick to set up, but it cannot hold a page for every job and suburb. Our post on whether you need a website if you have a Facebook page covers the trade-offs.

Doing everything at once

Ads, SEO, social and a new site in the same month spread a small budget thin. For a trade business the order of work matters more than the volume.

The order we suggest

Five services, and where each one fits for a tradie.

1. A website people can ring from

Start with the website for your trade: click-to-call, a quote form, and a page for every job and suburb.

2. A verified Google Business Profile

Your Google Business Profile puts you on the map for searches near you. It is claimed, verified and optimised in every plan.

3. SEO for the jobs you want

SEO for tradies builds rankings for job and suburb searches, with no payment per click. It starts on the Reach plan.

4. Google Ads for work right now

Google Ads can put you in front of people searching today, while SEO builds in the background. We scope it with you on a free call.

5. Meta Ads, only if you sell online

Meta Ads is our ecommerce service, so it sits outside the standard tradie setup.

Starting small

You do not need all five services to start. For a small trade business most of the early value sits in the first two: a site that turns visitors into calls and a Google profile that shows up on the map. Foundation covers both for A$297 a month, and you can move to Reach or Growth when you are ready to compete harder in search.

You own your domain, your website and your Google profile, so you are never locked in. The websites for tradies page covers the build in detail, and SEO for tradies explains how rankings work for job and suburb searches.

Plans and pricing

One flat monthly fee, in Australian dollars. The website is in every plan.

Foundation: A$297 a month

The website and a verified, optimised Google profile, with calls and quote requests sent to your phone as texts. No SEO.

Reach: A$597 a month

Adds search engine optimisation, weekly profile posts, directory listings and a review request system.

Growth: A$1,197 a month

Adds a weekly blog post, link building, conversion work, rank tracking, a monthly strategy call and social media handling.

No setup fee, no contract. See the full list on the pricing page.

The services behind this

Digital marketing for tradies: common questions

Where should a tradie start with marketing?

With the basics: a website that is easy to ring from, and a verified Google Business Profile. Both are in the Foundation plan at A$297 a month. SEO and ads come after, once people can find you and reach you.

How much does digital marketing for tradies cost?

Foundation is A$297 a month, Reach is A$597 and Growth is A$1,197. There is no setup fee, no contract and you can cancel anytime.

Do I need both SEO and Google Ads?

They do different jobs. Google Ads can bring in calls from people searching right now, and SEO builds visibility without paying per click. Many trades start with one and add the other, and we help you decide on a free call.

Is Google Ads included in the plans?

The plans cover the website, Google profile, SEO and the related work listed on the pricing page. Google Ads is one of our five services, and we scope it with you on a free call.

Which trades do you work with?

We work with home service businesses, including plumbers, electricians, roofers, painters and landscapers. If your trade is not on that list, ask us on a free call.

Is there a contract?

No. There is no contract and no setup fee, and you can cancel anytime. You keep your domain, website and Google profile.

Do you work with trades outside Melbourne?

Yes. We are based in Melbourne and work with businesses right across Australia, remotely, so your location makes no difference to what you pay.

Not sure where to start?

Book a free call and we will tell you which pieces your trade needs first, and what they cost.